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Village Ice Cream | Facebook

Paws for Celebration: A Sweet Spot for Calgarians and Canines

At Village Ice Cream, dogs don't just wag their tails; they can get their own pints, too

Village Ice Cream offers some of the best ice cream in Calgary. 

Whether winter or summer, Village Ice Cream is worth the scoop. 

The shop was founded by Billy Friley, who set out to make the best ice cream Calgarians had ever tasted. 

The first Village Ice Cream shop opened in 2012 in Victoria Park. 

The business has since expanded to locations across the city, including the University District, Britannia Plaza, Bridgeland, and Garrison Woods.

Billy Friley, the founder of Village Ice Cream in Calgary | Ted Rhodes | Calgary Herald
Billy Friley, the founder of Village Ice Cream in Calgary | Ted Rhodes | Calgary Herald

Going to the Dogs?

But Village Ice Cream isn’t just a people pleaser. The ice cream shop chain is all about spreading love to everyone, including pups. 

Village Ice Cream is asking Calgary dogs for a helping paw. 

If you head to the business’ website, you will be greeted with a message that reads: 

Attention dogs: we are creating an exclusive ice cream just for you, packaged up in your very own pint. So tell your humans! Tell them that you want to be one of the dogs enshrined on the Dogs of Village pint. Tell them that you are prepared for the celebrity status that follows and that you promise you won’t let it go to your head.To participate in the promotion, Village Ice Cream invites Calgarians to submit photos of their dogs.

The business will turn selected photos into illustrations featured on Dogs of Village cartons.

Promotional image for Village Ice Cream’s upcoming Dogs of Village ice cream for dogs | Village Ice Cream | Instagram

Dogs of Village is Village Ice Cream’s upcoming ice cream for dogs. 

According to the business, the ice cream’s flavour is designed to appeal to pups. 

“They like a lot of fruity flavours, like strawberry and banana,” said Village Ice Cream head chef Em Gamester.

Since inviting Calgarians to submit photos of their dogs, the business has received around 400 submissions and expects hundreds more before the February 12 deadline.

But only 40 photos of the most dashing pups will be selected for illustration. 

Dog of Village pints will hit all of Village Ice Cream’s locations in August. 

The business will donate one dollar from every pint and scoop sold in August to the Canadian Animal Task Force.

The Calgary-based charity offers programs like spay and neuter clinics, emergency vaccination clinics, companion animal disaster relief, and more. 

“We want to really celebrate the relationship between humans and their dogs…and make it a little bit more official by giving dogs their very own pint cup,” said Billy Friley.

If you want to submit a photo of your dog to Village Ice Cream, head to their registration page

Since the first Village Ice Cream opened in 2012, the business has held many promotions that have benefited the community.

Some of Village Ice Cream’s promotions include donating 100 percent of Sunday sales for Ukraine relief and offering free scoops to voters.

Village Ice Cream has a heart of gold. 

Village Ice Cream shops are committed to fulfilling three purposes: serving as neighbourhood hubs, producing premium ice cream and promoting inclusivity in Calgary. 

So why not support a local business with a scoop of Dogs of Village this summer? 

Your dog will thank you!

And you might be able to bask in the glory of your canine’s celebrity status!

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